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FOCAL Awards 2023 Shortlisted Nominees

2026 shortlisted nominations

Trainline "Get Your Bum On Board"

Director:
Glenn Kitson
Producer(s):
Priya Shial
Footage Archive Researcher:
Ed Cook / Pepito Moran / Morgan Foye / Marijana Radovic / Katarina Stankovic / Dragana Jovanovic
Footage Archive Producer:
Marina Sanchez
Archival Sources:
Independent sources & archives / Social media platforms (Instagram, YouTube etc) / Footage libraries (Getty, Alamy, Pond5, among others) / UGC media libraries (Jukin, Newsflare, among others)
Production Company:
DEPT / STALKR
Country of Production:
United Kingdom
Original Release:
2025

Synopsis

"Bums on Board”, the spot is a cheeky homage to the nation’s rears and their collective power to make a greener choice and travel by train. The film draws on the iconic 70’s punk aesthetic, with a collage-heavy, energetic and rebellious feel, with bright colours, torn graphics and gritty type. The visuals are propelled by a cheeky and humorous script delivered courtesy of actor and comedian Asim Chaudhry.

'Starring GREAT Britain' campaign

Director:
Tom Hopper
Producer(s):
Tom Moxham
Footage Archive Researcher:
Hazel May
Footage Archive Producer:
Jared Brown
Archival Sources:
Disney / Netflix / Universal / Sony Pictures / Warner Bros.
Production Company:
SMUGGLER / Hazel May ltd / Pablo London / Whitehouse Post / Framestore
Country of Production:
United Kingdom
Original Release:
2025

Synopsis

The global campaign invites viewers to discover the REAL star of the show, Great Britain, through the cinematic lens of film & TV.

Born of the insight that Britain is the birthplace to the world’s most loved and highest grossing films and franchises and home to world class storytellers, from the people behind the camera, to those in front of it: "Starring GREAT Britain" celebrates Britain’s enduring role as a world-leading screen production destination and taps into the ‘set-jetting’ trend to shift the spotlight to the true and often overlooked star - the country itself. Inviting tourists to experience the magic of film in real life by booking a trip to visit Britain.

The integrated campaign gives viewers a front row seat to the real British destinations at the heart of the on-screen action, and was launched with a blockbuster film, directed by Academy Award-winning director Tom Hooper, and was created in collaboration with the world’s biggest studios, including: The Walt Disney Company, Netflix, Paramount Pictures, Sony Pictures Entertainment, STUDIOCANAL, Universal Pictures, Warner Bros and Discovery.

Danette "Top of the Pop"

Director:
Antoine Bardou-Jacquet
Producer(s):
Laureen Rigot
Footage Archive Researcher:
Ed Cook / Pepito Moran / Morgan Foye / Marijana Radovic / Katarina Stankovic / Dragana Jovanovic
Footage Archive Producer:
Marina Sanchez
Archival Sources:
Independent sources & archives / Hollywood studios (Warner Bros, Universal, Sony) / IMG & Sports federations / Social media platforms (Instagram, YouTube etc) / TV broadcasters + production companies
Production Company:
BETC / STALKR
Country of Production:
France / United Kingdom
Original Release:
2025

Synopsis

"Danette’s famed tagline, “We all stand up for Danette” is given a very literal interpretation in this dynamic and fun film, packed with memorable moments from the worlds of sports, films, TV series, and viral videos.

A host of recognisable characters feature in the spot, with Nosferatu, the Teletubbies sun, Rabbid rabbits, and Joey from FRIENDS making appearances, all accompanied by the iconic song “Surfin’ Bird” by The Trashmen."

Brompton 'Life Unfolded'

Director:
Oliver Murray
Producer(s):
James Bolton
Footage Archive Producer:
Oliver Murray
Archival Sources:
Brompton Folding Bikes / Private Archives of Cycling Enthusiasts
Production Company:
Mythsmyth / The Liberty Guild
Country of Production:
United Kingdom
Original Release:
2025

Synopsis

Andrew Ritchie created the first iconic folding Brompton bike in 1975. Highly prized for its portability and durability, each bike, to this day, is proudly handmade and quality-assured in their London Factory. As the brand turns 50, Brompton launched its landmark birthday with ‘Life Unfolded’, a campaign written by The Liberty Guild which celebrates the unique brilliance of the Brompton bicycle. The centrepiece of the campaign is this film which draws down on the Brompton archives to celebrate their unique heritage. A Brompton bike is the ultimate mobility choice designed to bring joy, health and adventure to riders in cities all over the world, and Life Unfolded is the ultimate expression of that.

ABinBev "Cheers to Bars"

Director:
Henry Joost / Rel Schulman
Producer(s):
Alexandra Nish
Footage Archive Researcher:
Craig Phillips / Jen Tam / Itzel Sarabia / Brandi Self / Chelsea Zerbe / Aaron Sharper / Mike Kho
Footage Archive Producer:
Maureen Cavanaugh
Archival Sources:
Individual Personal Collections / Getty Images / Magnum Photos / Alamy
Production Company:
PS260 / STALKR
Country of Production:
United States
Original Release:
2025

Synopsis

A journey through the moments large and small that happen in bars, starting with a nod to legendary historical venues such as the iconic underground haunt CBGB, The Cavern Club, home of The Beatles, and The Freemason’s Arms, the birthplace of soccer. Then the story moves into a flurry of artistic BAR signs and more personal moments, like hitting a bullseye, dancing to jukebox music, meeting friends, falling in love, getting married, and saying goodbye. Bars are places where people come together and life happens as seen in the archival content in this moving spot.A journey through the moments large and small that happen in bars, starting with a nod to legendary historical venues such as the iconic underground haunt CBGB, The Cavern Club, home of The Beatles, and The Freemason’s Arms, the birthplace of soccer. Then the story moves into a flurry of artistic BAR signs and more personal moments, like hitting a bullseye, dancing to jukebox music, meeting friends, falling in love, getting married, and saying goodbye. Bars are places where people come together and life happens as seen in the archival content in this moving spot.

Chevron

Director:
Adam McKay
Producer(s):
Staci Robertsa
Footage Archive Producer:
Colleen Cavanaugh
Archival Sources:
Getty, FilmSupply, Shutterstock
Production Company:
STALKR, Hyper Object Inustries
Country of Production:
United States

Synopsis

A biting, satarical take-down of Big Oil, this spot juxtaposes upbeat, lifestyle-orientated stock footage with a voiceover that describes the terrifying reality of climate change and the indifference of the oil giants to the devastating effects of their industry.

BAFTA "Behind Every BAFTA"

Archive Researcher/ Producer:
Marina Sánchez, Katarina Stankovic, Alexandra Duxbury
Director:
Ali Dickinson, Jack Walker
Producer:
Bridie Scriven Brand
Archival Sources:
Getty, FilmSupply, Pond5
Production Company:
STALKR LTD, DCM Studios
Country of Production:
United Kingdom

Synopsis

In this dynamic film, BAFTA explore the power of cinema and celebrate the countless crew-members and artists who work tirelessly behind the scenes to create the films, TV shows and games that we love.

Narrated by the one and only Big Zuu, and featuring excerpts from Skyfall, Get Out and 1917, the unique narrative explores how BAFTA works to support, inspire and nurture the next generation of storytellers.

Victoria's Secret "Undefinable"

Archive Researcher/ Producer:
Alexis Everhart, Aaron Sharper, Brandi Self, Jeffrey Harland, Mike Kho, Matt Gee, Chelsea Zerbe, Itzel Sarabia, Jen Tam, Kadie Spinks
Director:
Harley Weir
Producer:
Georgia Rose
Archival Sources:
Getty, Filmsupply, UFC, Redbull
Production Company:
STALKR, AP Studio
Country of Production:
United States

Synopsis

The Victoria's Secret “Undefinable” campaign asks the question “Can you provide a definition for the word woman?” Their inspiring and diverse spokeswomen; Eileen Gu, Paloma Elsesser, Femita Ayanbeku, Rose Namajunas and Bella Hadid, among others answered through footage and photos of joy, achievement, strength, vulnerability, movement, struggle, pain, creativity, love, tenderness, power, beauty, fierceness and community and told us they are undefinable.