FOCAL Awards 2024 Shortlisted Nominees

BoyleSports Rain (English Language Version)

Director:

Dom Goldman

Producer(s):

Hanna Davies

Footage Archive Researcher:

Jared Brown

Footage Archive Producer:

Hazel May

Archival Sources:

IMG / Race Course Media Group / At The Races / Jason Neff / New Zealand Rugby

Production Company:

Collective Studios / Hazel May / Stalkr

Country of Production:

UK / USA

Original Release:

2023

Synopsis

RAIN. DOESN’T. CARE.

The film acts as an ode to rain, taking an unusual angle on sports betting and the impact weather plays and its indifference to the outcome.

The TVC explores how inclement weather might impact the outcome of a sporting event whether its horse-racing, F1 or football. While rain doesn’t care about who is playing what, the person placing the bet should care and that’s “why they should choose wisely.”

Tide "You're Gonna Need More Tide"

Director:

Traktor

Producer(s):

Dani Stoller

Footage Archive Researcher:

James Bernal/Lauren Wackell / Brandi Self / Jeffrey Harland / Jen Tam

Footage Archive Producer:

George Alvarez

Archival Sources:

Jukin / Rumble / TikTok / Home Video Licensing

Production Company:

STALKR / Saatchi & Saatchi

Country of Production:

USA

Original Release:

2023

Synopsis

Tide marks the release of their new Power Pods with this self-aware, conceptually brilliant and very funny spot which informs the viewer that ‘You’re Gonna Need More Tide.’ The ad celebrates the meme-culture that has made Tide an internet phenomenon over the years, whilst also cleverly reframing some of the most messy, viral videos thanks to the digital inclusion of Kumail Nanjiani. From collapsing ceilings and a baby covered in peanut butter, to exploding watermelons, Nanjiani’s trademark charm reinvents these grimy meme-worthy moments, sourced and cleared by STALKR, as the perfect opportunity for Power Pods to do what they do best.

The New York Times: More of life brought to life

Director:

Mackenzie Sheppard

Producer(s):

Kyla Bridge / Patrick Wood / Harit Muttreja Muttreja / Jana Reinermann

Footage Archive Producer:

Julia Alisson

Archival Sources:

UGC

Production Company:

New York Times / Droga5 / Bonaparte / Kurator

Country of Production:

USA / Germany

Original Release:

2023

Synopsis

Following the threads of our interests and passions — wherever they take us — is exhilarating. That’s why Times journalism not only reports on the issues that matter but illuminates how they’re connected. In our new ad, we demonstrate how our journalism helps bring your interests to life.