Best Use of Footage in an Advertising & Branded Content

Exemplary advertising or branded content campaigns across any platform that make essential and intelligent use of archival footage to tell the story of the product.

2024 Winner

The New York Times: More of life brought to life

Director:: Mackenzie Sheppard
Producer(s):: Kyla Bridge / Patrick Wood / Harit Muttreja Muttreja / Jana Reinermann
Footage Archive Producer:: Julia Alisson
Archival Sources:: UGC
Production Company:: New York Times / Droga5 / Bonaparte / Kurator
Country of Production:: USA / Germany
Original Release:: 2023

Synopsis

Following the threads of our interests and passions — wherever they take us — is exhilarating. That’s why Times journalism not only reports on the issues that matter but illuminates how they’re connected. In our new ad, we demonstrate how our journalism helps bring your interests to life.

Shortlisted

BoyleSports Rain (English Language Version)

Director:: Dom Goldman
Producer(s):: Hanna Davies
Footage Archive Researcher:: Jared Brown
Footage Archive Producer:: Hazel May
Archival Sources:: IMG / Race Course Media Group / At The Races / Jason Neff / New Zealand Rugby
Production Company:: Collective Studios / Hazel May / Stalkr
Country of Production:: UK / USA
Original Release:: 2023

Synopsis

RAIN. DOESN’T. CARE.

The film acts as an ode to rain, taking an unusual angle on sports betting and the impact weather plays and its indifference to the outcome.

The TVC explores how inclement weather might impact the outcome of a sporting event whether its horse-racing, F1 or football. While rain doesn’t care about who is playing what, the person placing the bet should care and that’s “why they should choose wisely.”

Tide "You're Gonna Need More Tide"

Director:: Traktor
Producer(s):: Dani Stoller
Footage Archive Researcher:: James Bernal/Lauren Wackell / Brandi Self / Jeffrey Harland / Jen Tam
Footage Archive Producer:: George Alvarez
Archival Sources:: Jukin / Rumble / TikTok / Home Video Licensing
Production Company:: STALKR / Saatchi & Saatchi
Country of Production:: USA
Original Release:: 2023

Synopsis

Tide marks the release of their new Power Pods with this self-aware, conceptually brilliant and very funny spot which informs the viewer that ‘You’re Gonna Need More Tide.’ The ad celebrates the meme-culture that has made Tide an internet phenomenon over the years, whilst also cleverly reframing some of the most messy, viral videos thanks to the digital inclusion of Kumail Nanjiani. From collapsing ceilings and a baby covered in peanut butter, to exploding watermelons, Nanjiani’s trademark charm reinvents these grimy meme-worthy moments, sourced and cleared by STALKR, as the perfect opportunity for Power Pods to do what they do best.