Best Use of Footage in Advertising or Branded Content

2021 Winner

Nike "You Can't Stop Us"

Director:: Oscar Hudson
Producer(s):: Wieden and Kennedy PDX
Footage Archive Researcher:: Elizabeth Smithson, Lauren Wackell, Craig Phillips, Brandi Self, Rachel Saxby, Luke Borsten, Jen Van Horn, Cole Hooper, Emily Brandenstein, Anna Weltner
Archival Sources:: NFL, NBA, IMG, MLB, Independent Filmmakers
Production Company:: STALKR LTD
Country of Production:: United States

Synopsis

This spot celebrates diversity, social justice and collectivism in sport by juxtaposing athletes in different sports, able-bodied & disabled, professional & amateur, male & female, and all ethnicities. Using split screens to match movements, the spot brings together all that is different and difficult in sport (especially in a year where sports where upended by a global pandemic) illustrating how together we are all stronger.

Shortlisted

Bumble "First Moves Forever"

Director:: Eloise King
Producer(s):: Uncommon Creative, Jennifer Price-Thomas
Footage Archive Researcher:: Marina Sánchez, Katarina Stankovic, Jimmy Dunne, Joe Bowler, Marta Popivoda , Morgan Foye
Archival Sources:: Independent Filmmakers, STALKRFILM, Getty, Stocksy, FilmSupply
Production Company:: STALKR LTD
Country of Production:: United Kingdom

Synopsis

The pandemic may have changed life as we knew it, including how we interact with those around us. But it should never have to mean giving up on love. First Moves is a powerful statement of hope for Bumble. Drawing on different types of footage and stills, weaving through the highs and lows of dating, it reveals our raw vulnerability, resonating as both universal and of the moment. Even in the most unlikely of times, anything is possible. Even finding love.

Playstation 'Explorers'

Director:: Daniel Wolfe, Alex Hulsey
Producer(s):: Jessica Middleton, Persephone Withnell, Elly Camisa
Footage Archive Researcher:: Jody Winterbottom, Pete Davies, Karim Ben Abdelkadir, Hugo Jenkins, Sirena Chan
Archival Sources:: Independent Filmmakers, Getty Images, Veritone, NASA, Nat Geo
Production Company:: The Director Studio, Adam and Eve, Somesuch
Country of Production:: United Kingdom

Synopsis

Playstation 'Explorers' highlights that we are all explorers in human nature by taking 5 stories of pioneers and dramatising them with accompanying footage. The five pioneers are Dr Mae Jemison, Matthew Henson, Amelia Earhart, Sherpa Tenzing and the Thrust SSC.

Spike Lee x Montblanc 'What Moves You, Makes You'

Director:: Jaron Albertin
Producer(s):: Nick Fewtrell
Footage Archive Researcher:: Jody Winterbottom, Pete Davies, Karim Ben Abdelkadir
Archival Sources:: Kinolibrary, FILM Archives, Classic Images, Getty Images, Pathé
Production Company:: The Director's Studio, Wieden and Kennedy Amsterdam, Smuggler
Country of Production:: United Kingdom

Synopsis

The narrative shows the creative process of iconic film director Spike Lee and how his background and upbringing in Brooklyn shaped him.

Athleta "Women Run It All"

Director:: Creative Director: Ulrika Karlberg
Producer(s):: Yard NYC: Chris Capretto
Footage Archive Researcher:: Elizabeth Smithson, Chelsea Zerbe, Anna Weltner, Kadie Spinks, Cole Hooper, Luke Borsten, Lauren Wackell, Brandi Self
Archival Sources:: NASA, Jukin, Getty, STALKRFILM, Independent Filmmakers
Production Company:: STALKR LTD
Country of Production:: United States

Synopsis

This female-focused spot focuses on the critical role women play in society – from the home to the halls of NASA, athletics to running social justice movements, and inspiring the next generation of girls. The spot, which dropped on the US election day, ends with a nod to women in politics with the line women run the future.