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2022 Archive

Best Use of Footage in Advertising or Branded Content

2022 Winner

To be announced at the FOCAL International Awards 2022 ceremony on June 23rd

Shortlisted

HBO Max 'Celebrating Devoted Fans'

Footage Archive Producer:
Spring McCoy
Footage Archive Researchers:
Matt Gee, Itzel Sarabia, Craig Phillips, Jeffrey Harland, Kadie Spinks, Mike Kho, Lauren Wackell, Anna Weltner, Jen Van Horn, Chelly Zerbe, Aaron Sharper, Nathalie Dortonne, Miles Brandenstein, Rachel Saxby, Brandi Self
Producer:
Scotty Schuckies
Archival Sources:
Tik Tok, Instagram, YouTube, Facebook, Twitter
Production Company:
STALKR, BBDO NY

Synopsis

A love letter to the fans marking the one-year anniversary of HBO Max’s launch, this spot features user-generated content from fans of HBO Max properties, highlighting the symbiotic bond between storyteller and audience, and celebrating the exuberant global fandoms who are co-creating culture.

Google 'It Starts With Summer'

Footage Archive Producer:
Marina Sanchez
Footage Archive Researchers:
Alexandra Duxbury, Jimmy Dunne, Marijana Radovic, Pepito Morán, Marija Perisic, Morgan Foye, Joe Bowler, Jelena Markovic, Dragana Jovanovic, Fer Tome
Director:
Josh Tenser
Producer:
Charlie Balmer
Archival Sources:
Independent Filmmakers, Social Media Platforms, STALKRFILM, Getty Images, Film Supply
Production Company:
STALKR, Uncommon Creative Studio
Country of Production:
United Kingdom

Synopsis

2021. A landmark year around the world. A time of change, reflection, opportunity and hope.

Google and Uncommon Creative London, working with STALKR, celebrate our return to ordinary life by exploring the diverse yet shared culture of the UK. This campaign has got it all; Marriage, friendship, family, love, hugs, clubs, pubs, soccer and naturally, the famed British weather.

Sandy Hook 'The Kids Are Not Alright - Disappearing Act'

Footage Archive Producer:
George Alvarez
Footage Archive Researchers:
Aaron Sharper, Jen Van Horn, Jeffrey Harland, Itzel Sarabia, Matt Gee, Nathalie Dortonne
Director:
Jakob Marky
Producer:
Alex Gianni
Archival Sources:
STALKRFILM, Pond5, FilmPac, Nimia, Social Media Platforms
Production Company:
STALKR, BBDO NY
Country of Production:
United States

Synopsis

Teenagers are in crisis right now more than most of us are even aware. This campaign sparks conversation and raises awareness about the signs of distress and how we can recognize them before something terrible happens.

Broadway League 'This Is Broadway'

Footage Archive Producer:
Brandon Hardin, Colleen Cavanaugh Anthony
Footage Archive Researcher:
Jeffrey Harland
Producer:
Lucky Generals, Jolly Banerjee
Archival Sources:
Spotco, The Tony Awards, HMS Media, Getty Images, Film Archive
Production Company:
STALKR, Lucky Generals
Country of Production:
United States

Synopsis

After the longest hiatus in its history, New York City welcomed the return of live theatre to Broadway in the fall of 2021! The “Broadway’s Back” campaign that played to the tri-state area television audience, on Subway platforms and in taxicabs across the city and most iconically on a jumbotron in the heart of the Broadway Theatre District, Times Square, reminds us how much we need and missed the incredible artistry and energy that is part of what makes NYC the world-class city that it is. Voiced by the one and only Oprah, the film is a whirlwind of music, dance, emotion and excitement that leaves you with goosebumps every time, just like a great Broadway show.