Moncler x Roc Nation designed by JAY-Z "City of Mountains"

- Director:
- the McGloughlin Brothers
- Producer(s):
- Lorraine Geoghegan
- Footage Archive Producer:
- Jared Brown / Hazel May
- Archival Sources:
- Film supply / Getty Images / Shutterstock / Adobe Stock / stocksy
- Production Company:
- Hinterland Films / Convicts
- Country of Production:
- Ireland / United States
- Original Release:
- 2024
Synopsis
We were asked to source epic archive shots of the Swiss Alps & New York that were to be juxtaposed with specific angles and live action camera movements of the New York ground shots to create a series of composited frames and match cuts to announce the collaboration between Moncler & Roc Nation Designed By JAY-Z: Genius Is Everywhere. Macro & topographic images were also sourced for the more abstract sections that feature regularly in the McGlouglin Brothers work.
While most of our work was completed ahead of the shoot, we remained in close contact with the team during the production sourcing and supplying specific shots that aligned with footage from the shoot in real-time including the aerial shots of New York.