2026 FOCAL International Awards Shortlisted Nominees
The FOCAL Awards celebrate three areas – production, restoration and preservation, and people. All our production categories celebrate the very best use of footage within the production, programme or project.
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2026 Best Use of Footage in Advertising or Branded Content
Exemplary advertising or branded content campaigns across any platform with essential and intelligent use of archival footage to tell the story of the product.
Shortlisted
Trainline "Get Your Bum On Board"
Director:
Glenn Kitson
Producer(s):
Priya Shial
Footage Archive Researcher:
Ed Cook / Pepito Moran / Morgan Foye / Marijana Radovic / Katarina Stankovic / Dragana Jovanovic
Footage Archive Producer:
Marina Sanchez
Archival Sources:
Independent sources & archives / Hollywood studios (Warner Bros, Universal, Sony) / IMG & Sports federations / TV broadcasters + production companies / Footage libraries ie Getty, Jukin etc
Production Company:
DEPT / STALKR
Country of Production:
United Kingdom
Original Release:
2025
Synopsis
Danette’s famed tagline, “We all stand up for Danette” is given a very literal interpretation in this dynamic and fun film, packed with memorable moments from the worlds of sports, films, TV series, and viral videos.
A host of recognisable characters feature in the spot, with Nosferatu, the Teletubbies sun, Rabbid rabbits, and Joey from FRIENDS making appearances, all accompanied by the iconic song “Surfin’ Bird” by The Trashmen.
'Starring GREAT Britain' campaign
Director:
Tom Hopper
Producer(s):
Tom Moxham
Footage Archive Researcher:
Hazel May
Footage Archive Producer:
Jared Brown
Archival Sources:
Disney / Netflix / Universal / Sony Pictures / Warner Bros.
Production Company:
SMUGGLER / Hazel May ltd / Pablo London / Whitehouse Post / Framestore
Country of Production:
United Kingdom
Original Release:
2025
Synopsis
The global campaign invites viewers to discover the REAL star of the show, Great Britain, through the cinematic lens of film & TV.
Born of the insight that Britain is the birthplace to the world’s most loved and highest grossing films and franchises and home to world class storytellers, from the people behind the camera, to those in front of it: "Starring GREAT Britain" celebrates Britain’s enduring role as a world-leading screen production destination and taps into the ‘set-jetting’ trend to shift the spotlight to the true and often overlooked star - the country itself. Inviting tourists to experience the magic of film in real life by booking a trip to visit Britain.
The integrated campaign gives viewers a front row seat to the real British destinations at the heart of the on-screen action, and was launched with a blockbuster film, directed by Academy Award-winning director Tom Hooper, and was created in collaboration with the world’s biggest studios, including: The Walt Disney Company, Netflix, Paramount Pictures, Sony Pictures Entertainment, STUDIOCANAL, Universal Pictures, Warner Bros and Discovery.
Danette "Top of the Pop"
Director:
Antoine Bardou-Jacquet
Producer(s):
Laureen Rigot
Footage Archive Researcher:
Ed Cook / Pepito Moran / Morgan Foye / Marijana Radovic / Katarina Stankovic / Dragana Jovanovic
Footage Archive Producer:
Marina Sanchez
Archival Sources:
Independent sources & archives / Hollywood studios (Warner Bros, Universal, Sony) / IMG & Sports federations / Social media platforms (Instagram, YouTube etc) / TV broadcasters + production companies
Production Company:
BETC / STALKR
Country of Production:
France / United Kingdom
Original Release:
2025
Synopsis
"Danette’s famed tagline, “We all stand up for Danette” is given a very literal interpretation in this dynamic and fun film, packed with memorable moments from the worlds of sports, films, TV series, and viral videos.
A host of recognisable characters feature in the spot, with Nosferatu, the Teletubbies sun, Rabbid rabbits, and Joey from FRIENDS making appearances, all accompanied by the iconic song “Surfin’ Bird” by The Trashmen."
Brompton 'Life Unfolded'
Director:
Oliver Murray
Producer(s):
James Bolton
Footage Archive Producer:
Oliver Murray
Archival Sources:
Brompton Folding Bikes / Private Archives of Cycling Enthusiasts
Production Company:
Mythsmyth / The Liberty Guild
Country of Production:
United Kingdom
Original Release:
2025
Synopsis
Andrew Ritchie created the first iconic folding Brompton bike in 1975. Highly prized for its portability and durability, each bike, to this day, is proudly handmade and quality-assured in their London Factory. As the brand turns 50, Brompton launched its landmark birthday with ‘Life Unfolded’, a campaign written by The Liberty Guild which celebrates the unique brilliance of the Brompton bicycle. The centrepiece of the campaign is this film which draws down on the Brompton archives to celebrate their unique heritage. A Brompton bike is the ultimate mobility choice designed to bring joy, health and adventure to riders in cities all over the world, and Life Unfolded is the ultimate expression of that.
ABinBev "Cheers to Bars"
Director:
Henry Joost / Rel Schulman
Producer(s):
Alexandra Nish
Footage Archive Researcher:
Craig Phillips / Jen Tam / Itzel Sarabia / Brandi Self / Chelsea Zerbe / Aaron Sharper / Mike Kho
Footage Archive Producer:
Maureen Cavanaugh
Archival Sources:
Individual Personal Collections / Getty Images / Magnum Photos / Alamy
Production Company:
PS260 / STALKR
Country of Production:
United States
Original Release:
2025
Synopsis
A journey through the moments large and small that happen in bars, starting with a nod to legendary historical venues such as the iconic underground haunt CBGB, The Cavern Club, home of The Beatles, and The Freemason’s Arms, the birthplace of soccer. Then the story moves into a flurry of artistic BAR signs and more personal moments, like hitting a bullseye, dancing to jukebox music, meeting friends, falling in love, getting married, and saying goodbye. Bars are places where people come together and life happens as seen in the archival content in this moving spot.A journey through the moments large and small that happen in bars, starting with a nod to legendary historical venues such as the iconic underground haunt CBGB, The Cavern Club, home of The Beatles, and The Freemason’s Arms, the birthplace of soccer. Then the story moves into a flurry of artistic BAR signs and more personal moments, like hitting a bullseye, dancing to jukebox music, meeting friends, falling in love, getting married, and saying goodbye. Bars are places where people come together and life happens as seen in the archival content in this moving spot.