Delving into the complexities of licensing content from major film studios... the long and winding road, how to get there.

Speakers:

VP, Rights Clearance and Licensing for advertising at BEN Group (formerly Greenlight).

Sonia has been with BEN Group (formerly Greenlight) for eighteen years, and as head of the UK office, is currently in charge of all EMEA clients and operations. She began her career working on clearances and content licensing for game manufacturers but now is primarily focused on ad agency work, clearing various IP rights (music, movies and talents) for commercial and ad campaigns.

BEN Group (formerly Greenlight): we offer unmatched expertise in rights clearance, securing rights to third party entertainment content and film clips, celebrity and historical talents, trademarks, and copyrights for use in advertising campaigns and corporate marketing.

Its roster of celebrity legends including Albert Einstein, Marilyn Monroe, Muhammad Ali, Andy Warhol, Charlie Chaplin and Steve McQueen ensure instant recognition and audience appeal for brands and marketers.

With over 20,000 clearances, 30 years of experience, global/multilingual teams, and an industry leading indemnification, we clear rights quickly and efficiently for clients worldwide. Our mission is to connect global brands to consumers through the power of popular entertainment.

Archive Producer

James McDonald is an Irish archive producer and licensing consultant based in London, England. Through his company Shanakee, he and his team work across feature drama, documentary features and series for major international broadcasters and production companies. James initially worked as a director and producer of short-form documentaries for the Open University, BBC Learning, OpenLearn, and other educational institutions before specializing in working with archive for TV and film productions.

UK Library Commercial Development Manager, Studiocanal

Massimo Moretti has over 15 years of experience working in the audiovisual archive and clip licensing business with a focus on business development and new media. In the past 8 years he has broadened the range of my knowledge and expertise with a specific focus on brand and character licensing within the entertainment market. Specialties: clip licensing, rights clearances, content and brand licensing, publishing.

Roles:

Studiocanal: UK Library Commercial Development Manager

• Responsible for growing the film library revenues through the development of new business opportunities (footage and stills licensing). Developing new media and merchandising opportunities.Responsible for growing the film library revenues through the development of new business opportunities (footage and stills licensing). Developing new media and merchandising opportunities.

Skyworks Ltd: Archive Manager

• At Skyworks Ltd. I manage the clip licensing of the company's extensive collection of HD aerial footage. Currently over 900 hours from most of Western Europe, the US, Qatar and South Africa.At Skyworks Ltd. I manage the clip licensing of the company's extensive collection of HD aerial footage. Currently over 900 hours from most of Western Europe, the US, Qatar and South Africa.

Fremantle Media – Archive Sales Executive

• Responsible for all aspects of clip licensing: footage research, copyright clearance, fee negotiation and fulfillment. Responsible for all aspects of clip licensing: footage research, copyright clearance, fee negotiation and fulfillment.

BBC – senior Library Assistant / Cataloguer

• As part of the information and archives department I worked on preservation projects and in the research and cataloguing department. Based in Brentford, London.

Moderator:

Archive Producer

Elizabeth is an archive producer and music clearance specialist on international documentaries that have garnered Emmy, BAFTA, CSA, Peabody, and Oscar awards. She also leads workshops and produces industry sessions at international markets and film festivals.