The Association of Media Content Users & Providers is a trade organization established to celebrate the ever-growing spectrums of both media content production and the widening variety of multimedia platforms by merging together the professional communities of Content Users (researchers, clearance professionals, writers, directors, producers, editors and attorneys) and Content Providers (those who shoot, find, collect, archive, license and distribute), embracing all involved in the creation of third-party materials - television and film clips, photographs and music elements – as well as those who acquire them and include them in analog and digital platforms.